If your website is generating traffic, then you are well positioned to convert it into paying customers. However, this is not entirely true. There are in fact cases where a website generates healthy traffic but is not able to convert it into sales. This does not mean that your content marketing strategy is not effective. If it wasn’t you wouldn’t even be getting traffic in the first place. What it comes down to is how you market your products and services through content. Call to actions, landing pages, and newsletters are prime examples of how you can get more sales from your website. If you are finding it difficult to improve your sales through your website, a content marketing agency can help you in more ways than one.
Optimizing Content for User Experience
The reason why your website is generating traffic is because you have optimized it and its content for search purposes. Your investment in SEO and SEM has paid off, but the fact that users don’t convert to buyers means that your website has a poor user experience. A content marketing agency can help improve the user experience on your website by:
- Incorporating landing pages when a user clicks on an offer or promotion.
- Using popovers with one liner on your special products and services.
- Engaging your customers with guides and other content on your products and services with call to actions.
- Using social media with back links to your website.
Creating Content Regularly
Content marketing agencies can help you add more quality to your website by posting media regularly in the form of blogs, articles, guides, videos, social media etc. Regular content on your website and social media profile can help in branding your business and selling your products and services. This can make your content go viral, making it possible to reach an unprecedented audience, and the potential to convert it into more sales!
We all know how powerful content marketing has become today, but many businesses found this out the hard way. Content marketing is not what it used to be a few years ago. Keyword stuffing and generic content would get you to rank higher in search engine result pages (SERP) in the past, but not anymore. Quality content that is engaging and resourceful is now mainstream. If your website has been losing traffic for some time, one of the reasons for this can be that your content has become outdated. But there are always ways through which you can increase website traffic without really having to invest in redesigning your website.
Make Your Content Engaging and Lively
Google underwent some major changes in 2013 and the trend has continued this year as well. Today, Google ranks websites and content based on quality and relevance. Hence, by simply updating your content and doing some link building for SEO purposes, you can increase the traffic on your website again. But content marketing today is not just reserved to content writing and SEO. Modern content marketing strategies incorporate the use of videos, vine clips, newsletters, landing pages, and other types of media that can maximize website traffic. Incorporating a flexible strategy and following up with posts will make sure you only increase your website traffic with time, and convert your website into a sales tool.
A piece of evergreen content has media that remains relevant and useful without any time constraints. Evergreen content can help you direct traffic to your website year after year, and attract inbound links naturally. Evergreen content is usually in the shape of how to articles, terms glossary, do’s and don’ts articles, and product reviews. If you hire a content marketing agency, you can discuss this option with them to make sure your website remains ‘evergreen’ for years to come.
Having a website just isn’t enough in the current marketplace. Let’s face it, if you wouldn’t spend more than 10 seconds on a website with a poor user experience, why would your customers act any different? Having a content marketing strategy today has become as important as having any other strategy. But if you have invested in content marketing in the past and do not follow up with regular posts, you are only losing your potential market and place in the search engine result pages (SERP) of Google, Bing, and Yahoo among others. Google went through some major changes in its algorithms in 2013. And with another update in 2014, Google is now smarter. Quality and relevance form the norm today, as keyword stuffing and generic content is making its way into the wilderness.
Why Your Business Needs a Content Marketing Strategy
Why do you have a website when you can’t maximize your sales? You should ask this question first before considering why you need a content marketing strategy. Content marketing has become a necessity in today’s highly competitive market. Internet users want a quality experience when they visit your website. If your content is not engaging, you are losing your traffic to your competitors. Your website needs media like blogs, articles, videos, newsletters, and landing pages among others which will keep your customers hooked. A content marketing strategy can help you to effectively increase, and convert traffic into sales. But if you feel that content marketing is not in your range of expertise, you can always hire a content marketing agency.
Why Should I Hire a Content Marketing Agency?
A content marketing agency can help your business unlock its true potential. They can plan a content marketing strategy that is flexible to the ever evolving nature of the internet, while having call to actions that will make sure you reach your potential market. When you hire a content marketing agency, you will receive the following services:
- Branding and public relations through content writing
- Social media management
- Content management that follows up with new content to generate traffic
- SEO and SEM to make your website rank higher
- Pay Per Click ads and viral marketing to market your products and services
Have you thought to yourself why your business has a website? Well the obvious answer is that you want to reach the thousands of users online. But how do you make sure they find your website? For instance, let’s say you run a pet shop in West Palm Beach. Now if online users will look for “pet shops in West Palm Beach” on Google, the search results will show them the most relevant websites based on the ‘keywords’ they used. But if you do the same to see where your business appears in the search results, you will realize that does not appear in the first few pages. Why is that so? It’s because you are not investing in content marketing.
What is Content Marketing?
Online marketing strategies in 2014 will focus more on content marketing, as powerful and engaging content is becoming the standard. We define content marketing as “a marketing strategy that requires the creation and distribution of worthwhile content to attract a specific audience – with the goal of driving users to your website’s key action points.”
When we say content, we are referring to articles, blogs, videos, newsletters, and all other media that adds customer experience on your website. Such content is optimized to rank higher in search engine result pages (SERP) of Google, Bing, Yahoo, etc. through search engine optimization (SEO). SEO is a marketing tool to make your content and website rank higher in the SERP naturally.
Why Do I Need Content Marketing?
Content marketing is the key to unlock the true potential of your business. It helps your website and its content to rank higher in Google and other search engines, thus making it more visible for the internet users. Content marketing will help in increasing the number of visits on your website, which is also known as traffic. If your potential customers find what they need on your website, then you are successfully converting traffic into sales. Hence, the better your content marketing strategy is, the higher the chances of converting your visitors into customers. If your competitors are doing it, then your online presence is only pleasing you. If you find it difficult to manage content marketing on your own, you can always hire a content marketing agency. These companies work in close coordination with you to understand the nature of your business, and will then deliver:
- Quality content with call to actions.
- Link building and SEO to make your website rank higher.
- Weekly blogs and articles to keep your customers and traffic engaged.
- Newsletters to promote your offers and promotions attractively.